Why Instagram and Messenger come first
For most businesses in Erbil and Baghdad this is where we start, and the reason is a fee, not a preference. Meta charges no per-message fee on Instagram DM or Messenger. WhatsApp works differently: the Cloud API requires business verification with registration documents before you can send anything, which adds paperwork and waiting to a first project. So we start where nothing is metered per message. Once that channel answers properly, we talk about moving the same replies to WhatsApp.
Per DataReportal Digital 2026 Iraq (data snapshot October 2025), Instagram potential ad reach in Iraq is 21.5 million, 45.4 percent of the population, up 15.0 percent year on year. Facebook is 20.8 million, 44.0 percent, up 5.6 percent. Messenger is 14.9 million and down 0.3 percent.
Builds on this channel start at 299,000 IQD (USD 199) for the Starter tier.
What the system does
It reads the message, answers in Iraqi Arabic, Kurdish Sorani or English, and keeps the thread moving until the customer has an answer or a person on your team takes over. It answers from your price list, your working hours and your booking rules, not from general knowledge. It captures the name, the number and what the person wants, then writes that into the handover so your staff are not starting cold.
Every conversation opens by disclosing that the customer is talking to an AI. That line is not removable, on any tier. Clients ask. The answer is always no.
What you actually touch
An inbox. Nothing else.
You never open the automation itself. There is no canvas, no editor and no flow chart to learn. Your team works in the same inbox they already use on the phone and on the desktop. When the system hands a thread over, it appears there like any other message, with the customer’s name, number and request at the top. If a staff member replies by hand, the system stops replying in that thread until it is closed.
What is included at each tier
| Tier | Build | Monthly | Build time |
|---|---|---|---|
| Starter | 299,000 IQD (USD 199) | 49,000 IQD (USD 33) | 3 to 5 days |
| Growth | 599,000 IQD (USD 399) | 99,000 IQD (USD 66) | 7 to 10 days |
| Pro | 799,000 IQD (USD 533) | 149,000 IQD (USD 99) | 10 to 15 days |
| Included | Starter | Growth | Pro |
|---|---|---|---|
| Channels | Instagram DM or Messenger, one of the two | Instagram DM and Messenger | Instagram DM and Messenger, multiple branches |
| Languages | Iraqi Arabic and English | Iraqi Arabic, Kurdish Sorani, English | Iraqi Arabic, Kurdish Sorani, English |
| Voice notes | Not included | Understood and answered | Understood and answered |
| Answers from your prices and hours | Yes | Yes | Yes |
| Lead capture | Name, number, request | Plus scoring and routing to the right person | Plus routing by branch and by product line |
| Booking or order intake | Handover to a person | Structured intake passed to your team | Connected to your booking calendar or stock list |
| Follow-up on unanswered enquiries | Not included | Included | Included |
| Reporting | Monthly | Monthly | Weekly |
Growth is the default recommendation for clinics, dealerships, boutiques and salons, because it covers both channels and adds Kurdish Sorani and voice notes.
What gets measured
Six numbers, reported from the inbox itself:
- Messages received, per day and per channel.
- Share answered without a human touching the thread.
- Median time to first reply, before and after the build.
- Conversations that produced a name and a working phone number.
- Handovers to a person, and the reason for each.
- Questions the system could not answer.
That last list is the queue for the monthly update, and it is why the monthly fee exists. A reply system that is never corrected keeps quoting prices you have already changed.
We do not report a revenue figure. We cannot see what you closed, so any number we gave you would be a guess presented as a measurement.
Questions we are asked before signing
Can we remove the line that says it is an AI? No. Disclosure is mandatory and it is not configurable on any tier.
What happens when it does not know something? It says so, takes the question and the contact details, and passes the thread to a person. It does not guess a price and it does not invent stock.
Meta launched a free assistant. Why pay for this? Meta Business Agent became globally available on WhatsApp Business and Instagram DMs on 3 June 2026 and answers general questions at no cost. What it does not have is your price list, your stock, your calendar and your branch hours. Its handling of Iraqi dialect and Kurdish Sorani is unverified by us. We have not tested it systematically and will not claim it is weak until we have. See how the Iraqi Arabic and Kurdish Sorani replies are built.
We are a clinic. Is this safe? A qualified person on your side reviews clinical content before it reaches a patient. That review is a safety step and it stays in place. The system handles hours, location, prices, doctor availability and booking, and routes anything clinical to your staff.
What do you need from us? Admin access to the Facebook Page, an Instagram professional account linked to it, your current price list, your working hours, your booking rules, and one named person who answers our questions during the build week.
What this is not
It is not a salesperson and it is not a promise of more revenue. Results from one client are that client’s results, not a forecast for yours. Replying to public comments under posts is not included by default. Payments are not handled inside the conversation.
The next step is the price list. Every price is published, including the monthly fee and what it covers.